"This research had as objective, to present the construction and the theoretical evolution of the aesthetic one, in which she is note inserted in our modern society. From the dialetic; the thesis (aesthetic of the morality/metaphysics) antithesis (aesthetic as merchandise) and synthesis (aesthetic of fetish and the worship), was possible to argue about the academic group of the Physical Education in which contributes for this market of consumption, and to demonstrate to the academics of the course of Physical Education the problematic one of fetish (the search of the body as merchandise in the c. society), as well as the negative implications of this consumption ideology."
Garcia, A.
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